The speech of KONVA’s Commercial Director, Dimitris Sinodinos, at the 14th Food Retail Conference 2024 by BOUSSIA focused on the need for a two-way collaboration in the food market between retail and suppliers, aiming for a gradual redesign of branded product strategies through a more sustainable perspective. The goal is to preserve values, innovation, consumer needs, and education while ensuring both high quality and accessibility for every consumer.
With the help of our partners, collected marine waste is sent to special treatment sites.
Extensive Consumer Research by KONVA
Since 2022, KONVA has conducted in-depth qualitative research on the "consumer decision tree of the category", aiming to act as a safety net between branded and private-label products. The goal is to drive profitable and organic sales growth, further developing the canned fish category.
A special thanks to Lida Deliyianni and BOUSSIA for the excellent organization and insightful conference themes, as well as for the valuable contributions produced during the event.
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I’ve been fishing for TRATA since 1985. Sardines, anchovies—whatever I catch with my boat.
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Marine waste is collected and sent to specialized processing facilities
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